Online/Offline

　　Online and offline refer to the channels through which Hetian jade is purchased. With the development of the internet, in the past two years, many jade suppliers have been busy expanding their online presence. Stories of annual sales reaching tens of millions are quite common in the industry!

　　However, as the internet continues to evolve—and especially given jade’s strong offline characteristics, such as the ability to try it on and examine the material firsthand—I believe that in 2018, physical retail stores will capture a larger share of the market and will also spur the development of new strategies tailored specifically for brick-and-mortar stores!

　　However, we can still leverage the momentum of the internet to move forward! In particular, live streaming is rapidly gaining traction in the jade market, so live streaming will also become another key buzzword for the industry in 2018!

　　Traffic is important! But what matters most is the customers—precise, targeted customers! The most crucial thing is to wholeheartedly provide better service and collections to every jade enthusiast!

　　 Raw Stone/Creativity

　　Raw stones were the keyword of 2017. The scarcity of raw materials not only sent their value soaring but also provided greater security for jade merchants who own these raw stones!

With raw material prices continuously rising and consumers’ aesthetic standards steadily improving, jade carving creation will become an important topic of study.

　　When facing consumers, it becomes even more important to design and create works that are more artistic and better aligned with everyone’s aesthetic sensibilities. What jade-carving creations will emerge in 2018? Let’s wait and see!

Seed material / Mountain material

　　Seed material and mountain material have long been a point of contention within the industry: seed material is considered good, while mountain material is deemed inferior! In 2018, this distinction will become increasingly clear.

　　It’s clear that the prices of raw seed material have been steadily rising, and there’s substantial room for further appreciation. In the future, seed material will increasingly take on the characteristics of a collectible item!

　　Meanwhile, mountain jade will increasingly become the preferred material for jade carvers, inspiring them to boldly innovate and create on this unique material—producing truly outstanding works that perfectly reflect the characteristics of the modern era!

Collecting/Hobbies

　　As for Hetian jade, it actually now has two main attributes: one is collection, and the other is personal enjoyment—handling and wearing it.

　　So, in 2018, I hope players can adjust their mindset—value quality over quantity, and excellence over mere abundance! If you’re looking to collect, make sure it’s a truly great piece!

　　If it’s a personal hobby, wearing jade can serve as a medium for showcasing one’s inner and outer cultivation! So when it comes to personal hobbies, it’s not necessarily about having the finest-quality raw material—just as long as you like the style, that’s all that matters!

　　Hetian jade is a label deeply rooted in traditional culture. The five virtues of jade serve as precisely such a label. So if you love jade, go ahead and embrace it!