The 2024 Hangzhou International Jewelry Fair will be held from April 11 to 15, 2024, at the Hangzhou International Expo Center. This year’s fair is organized by China Jewelry & Gemstone Accessories Association (Beijing) Exhibition Co., Ltd., and is guided by the China Jewelry & Gemstone Accessories Industry Association (hereinafter referred to as “CJGAA”) and the National Inspection Group for Jewelry, Gems, and Ornaments. It is co-organized by the Zhejiang Province Jewelry, Gems, and Ornaments Industry Association and the Zhejiang Province Pearl Industry Association. The total exhibition area exceeds 10,000 square meters, with more than 400 booths, bringing together jewelry manufacturers, wholesalers, retailers, and franchisees from both domestic and international markets. Concurrent with the fair, a Jewelry E-commerce Conference will also be held, aiming to promote the deep integration of the traditional jewelry industry with modern e-commerce and create new business opportunities for the industry.

Over the years, the series of jewelry exhibitions organized by the China Jewelry & Gemstone Association have earned widespread recognition and trust from both industry insiders and external stakeholders. The China Jewelry & Gemstone Association is committed to integrating upstream and downstream resources across all segments of the jewelry industry—including production, design, processing, and sales. This integration enables the jewelry exhibitions to offer more comprehensive and diversified content, showcase higher-quality exhibition standards, and better meet the needs of both exhibitors and visitors.

Advantages of Hosting a Jewelry Exhibition in Hangzhou
 

1. Business Hub Status: As one of China’s key commercial centers, Hangzhou boasts a well-developed economic system and a convenient transportation network, providing exhibitors at the jewelry show with an excellent business environment.

2. Cultural Heritage: Hangzhou boasts a profound historical and cultural heritage. Its natural landscapes, epitomized by West Lake, and its rich historical sites add significant cultural depth to the jewelry exhibition, helping it attract more visitors and exhibitors.

3. E-commerce Foundation: Hangzhou is one of the birthplaces of China’s e-commerce industry, and Alibaba’s headquarters are located in Hangzhou, injecting modern and innovative elements into the jewelry exhibition. Interaction with the e-commerce sector will further accelerate the digital transformation of the traditional jewelry business.

4. Technological Innovation: Hangzhou has long been an important hub for technological innovation. The jewelry exhibition will leverage the city’s advanced technological resources to introduce new technologies and enhance the interactivity and overall experience of the event.

5. Level of Internationalization: As an internationalized city, Hangzhou possesses the strength to align with global standards and has the influence needed to attract international brands to participate in the jewelry exhibition, laying a solid foundation for enhancing the exhibition’s level of internationalization.

Advantages of the venue—Hangzhou International Expo Center
 

1. Prime Location: The Hangzhou International Expo Center is situated in Qianjiang Century City on the southern bank of the Qiantang River. With a total construction area of 850,000 square meters, the venue’s design blends the charm of Jiangnan aesthetics with a modern, minimalist style. In September 2016, the Hangzhou International Expo Center served as the main venue for the G20 Hangzhou Summit. The exhibition center boasts convenient transportation access, with major transportation hubs in Hangzhou located nearby and direct subway connections, making it easy for exhibitors and visitors to travel to and from the site.

2. Advanced facilities and equipment: The Hangzhou International Expo Center is equipped with state-of-the-art exhibition facilities, including large-scale exhibition halls, multi-functional conference rooms, and high-end audio and lighting systems.

3. Abundant surrounding resources: The Hangzhou International Expo Center is surrounded by a wide variety of hotels, catering to diverse needs.

Exhibition Highlights
 

1. Free testing service:

The National Inspection Group for Jewelry and Jade will provide free on-site inspection services, offering visitors professional testing and assurance.
 

 
2. Featured Activities:

A Glimpse into Ten Million Years—The World Amber Art Exhibition: This exhibition will take visitors on a journey through the mysterious时光 frozen in amber tens of millions of years ago, unveiling the enigmatic allure of amber and allowing them to experience the unique beauty of amber art.
Pearl-Opening Demonstration: A pearl-opening demonstration will be held at the exhibition venue, allowing visitors to witness the entire process of pearl extraction.
 

3. Diverse Activities:

Runway Fashion Show: Showcase stylish pairings of various jewelry pieces, highlighting the unique designs and refined taste of each piece of jewelry.
Performance: The exciting live performances will offer exhibitors and visitors a breathtaking audiovisual experience.
“Jadeite Industry Forum”: Brings together industry experts to jointly explore trends in jadeite jewelry, the inheritance of craftsmanship, and market development, offering exhibitors and attendees profound industry insights.
Exhibition and Exchange of Masterpieces by Jade Carving Masters: We invite master-level artists from the field of jade carving to showcase their exquisite craftsmanship and distinctive design concepts in full.
 

 
4. Jewelry E-commerce Conference:

Keynote Speech: We invite industry experts to share their insights on jewelry e-commerce trends, innovations, and development directions.
Business Matching: Providing business matching opportunities between jewelry brands and e-commerce platforms to foster collaboration and exchange.
New Technology Showcase: Featuring cutting-edge e-commerce technologies and solutions to help the jewelry industry achieve digital transformation.
 

Exhibitors and Products
 

On the ancient and fertile land of Zhejiang, traditional culture and natural beauty intertwine harmoniously, giving rise to the exquisite treasures of chicken-blood stone and Qingtian stone. This time, these remarkable stones will make a collective debut at this year’s exhibition, offering visitors a visual and spiritual feast—a true testament to nature’s masterful artistry.

Meanwhile, the Hangzhou International Jewelry Fair will also feature renowned jadeite enterprises and master jade carvers, offering visitors a vibrant and diverse jewelry experience. Jieyang, a major hub for high-quality jadeite, and Pingzhou—the “Home of Jadeite Bracelets”—will make their debut as a group at the Hangzhou Fair, showcasing in one place premium-quality jadeite products and providing collectors and enthusiasts with investment-worthy options.

The exhibition will also bring together high-quality jewelry from around the world, including freshwater and seawater pearls from both domestic and international sources, colored gemstones and diamonds from across the globe, as well as crystals from the East China Sea. Visitors will have the opportunity to closely admire and purchase cutting-edge jewelry designs, experiencing the vibrant collision and fusion of diverse cultures and styles.

Each exhibitor will bring a unique and distinctive product lineup to the show, featuring jewelry spanning all categories—from traditional to modern, from luxurious to trendy. Whether you’re drawn to classic elegance or contemporary trends, you’re sure to find the perfect jewelry pieces at this dazzling jewelry extravaganza. This exhibition presents an unmissable opportunity to connect with industry leaders and discover the latest trends in the jewelry world.

Promotion and Buyer Invitation
 

Promotional aspects:

1. Multi-channel Coverage: We will carry out comprehensive promotion through the official social media platforms of the China Jewelry & Accessories Association, as well as new media channels such as Douyin, Xiaohongshu, and Toutiao. We will also invite official media outlets like People's Daily Online and Xinhua News Agency, along with industry media, social media platforms, industry websites, and traditional media, to widely publicize and promote the Hangzhou International Jewelry Fair. At the same time, we will specifically invite local internet celebrities and livestreamers to provide diversified promotion for the fair.

2. Promotional Materials: Carefully designed promotional materials such as posters, manuals, and brochures will vividly and intuitively present the highlights of the expo, exhibitor information, and the event schedule to the audience.

3. Targeted Promotion Activities: Relying on the resources of the China Jewelry & Accessories Association members as well as local resources from the Zhejiang Province Jewelry, Gemstone, and Ornament Industry Association, we will conduct specialized lectures, media interviews, collaborative publicity efforts, and other targeted promotion activities tailored to different participant groups, thereby enhancing the exhibition’s visibility and appeal.

Regarding buyer invitations:

1. Target Buyer Database: We have built a large and highly accurate target buyer database, and based on the exhibition’s theme and exhibitors’ needs, we proactively invite potential buyers to participate in the exhibition.

2. “VIP” Hospitality Program: We’ve launched a “VIP” hospitality program specifically for key buyers, offering them enhanced benefits and services, including complimentary tickets, exclusive reception, and priority access to tour itineraries.

 
The 2024 Hangzhou International Jewelry Fair will become an unmissable jewelry event for industry professionals, collectors, and jewelry enthusiasts alike. The fair will further promote the exchange and integration of traditional and modern elements, paving the way for a new chapter in the future development of the jewelry industry.

2024 Hangzhou International Jewelry Fair

April 11–15, 2024

Hangzhou International Expo Center

We look forward to your visit.

Witness together the exciting moment when jewelry art meets e-commerce innovation.