The 2015 Shanghai International Jewelry & Gemstone Exhibition will be held grandly from May 6 to 10 at the Shanghai Expo Exhibition Center. The exhibition will cover an area of nearly 60,000 square meters and feature 2,700 booths, bringing together over 1,300 exhibitors from 22 countries and regions including the United States, Israel, Germany, Australia, Thailand, South Korea, France, Brazil, Italy, Sri Lanka, Nepal, India, Myanmar, Singapore, and Poland.

This exhibition is jointly organized by numerous authoritative institutions, including the China Jewelry & Jade Accessories Industry Association, the Jewelry & Jade Accessories Management Center of the Ministry of Natural Resources, the Shanghai Gold Exchange, the Shanghai Diamond Exchange, the Shanghai Gold Jewelry Industry Association, the Shenzhen Gold, Jewelry & Jade Accessories Industry Association, and the Shanghai Gem & Jewelry Industry Association. It is the most internationally renowned and brand-oriented jewelry exhibition in mainland China during the first half of the year.

Preview the highlights and special features of this jewelry exhibition through the following points:

1. Exhibitors—Bringing together top-tier manufacturers from home and abroad, and gathering global suppliers from origin regions.

1. Brand Gathering

Top local Shanghai brands—including Laofengxiang, Lao Miao Gold, Ya Yi Jewelry Store, Kimberly Diamonds, and Diamond Bird—dominate the scene, fully showcasing the strong capabilities of Shanghai’s jewelry enterprises.

Hong Kong’s renowned brands—Chow Tai Fook, Luk Fook, China Art Jewelry, Kin Hing Lee, Golden Dynasty, and Gold Hong Kong—have all gathered in Shanghai, bringing with them innovative, fashionable, and internationally inspired jewelry design concepts.

Leading Chinese brands—including Chow Tai Seng, Huachang Jewelry, Qiumei Jade, Yuanyu Mei, Baoyi Jewelry, Xingguangda, Yucui Mountain Villa, Jin Yi Gold, Hangmin Baitai, Zhaojin Silver & Gold Store, Xinde Yuan, Zhaoyi Jade, TTF, Ruiqi, Kainite Xinzhongtai, Xianlu Jewelry, Manny Star Jewelry, Jingxing Jewelry, Yongtai Hua, Ruan Shi Pearl, Shangxiahu, Jiali Pearl, Angel’s Tears, Fengpei Jewelry, Moonlight Pearl, Zokaï, and Yawen Amber—have all made a stunning appearance. This platform offers a one-stop solution for staying abreast of industry trends, exploring franchise opportunities, placing wholesale orders, and engaging in collection and investment activities.

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2. Each exhibition group is unique.

This exhibition will feature 25 distinctive exhibitor groups, collectively occupying 1,038 booths—accounting for 38.4% of the total number of booths. Among them are the Diamond Exhibition Group, the Jade Carving Masters Exhibition Group, the Taiwan Exhibition Group, the Hong Kong Exhibition Group, the Shuibei Exhibition Group, the Jinli Exhibition Group, the East China Sea Crystal Exhibition Group, the Lixin Exhibition Group, and the Huanglong Jade Exhibition Group, each with its own unique characteristics. Below are the highlights of some of the most representative exhibitor groups at this exhibition:

1) Independent Jewelry Designer Pavilion: Building China’s Original Jewelry Design Power

To foster deep integration between jewelry cultural creativity, design services, and industry enterprises, to promote designers’ visibility, and to enhance the influence and innovation-driven force of jewelry designers across the entire industry, the organizers have brought together 20 outstanding independent jewelry designers and jewelry artists from China to jointly build a powerful force for original Chinese jewelry design. The designers’ exhibition group will be showcased in Hall 3 on the second floor, presenting designer works that exude unique styles and artistic charm. During the expo, a forum for Chinese and international jewelry designers will also be held, enabling a vibrant exchange of ideas and designs, bridging art and commerce, and unlocking even more possibilities for design.

2) The Amber Pavilion brings together countless treasures, frozen in time for millions of years, captivating and stunning.

In recent years, amber collecting has become increasingly popular. Thanks to its accessibility and relatively low investment threshold, amber collecting has won the favor of both consumers and investors. In response to market trends and the strong demand from amber enthusiasts, the Amber Branch of the China Jewelry & Jade Ornament Industry Association—established just at the beginning of this year—has invited leading wholesale suppliers such as Yubao Accessories, Rundian Amber, Huru Amber, Linlang Amber, Linlong Amber, Zhenpin Old Amber, Zhou Jiafu Amber, and Tan Zhanggui Amber to participate in this Shanghai exhibition. The amber exhibitors are located in Hall 3 on the second floor. The products they’re showcasing include pendants, bead necklaces, hand-held ornaments, decorative pieces, and more—offering visitors the finest quality, the most diverse styles, the most exquisite craftsmanship, and unbeatable value for money.

3) Vibrant and dazzling diamond and colored gemstones—luxurious lineup aligns with international standards.

The Shanghai International Jewelry & Gem Fair is the most internationally oriented professional jewelry exhibition among China’s three major international jewelry fairs—Beijing, Shanghai, and Shenzhen—on the Chinese mainland. This year’s exhibition features nearly 300 exhibitors from around the world as well as from Hong Kong, Macao, and Taiwan, with over 576 booths, accounting for 21.3% of the total booth space.

Colored gemstones and diamonds are highly sought after for their vivid and dazzling colors, and their market has boomed in recent years—especially large-carat specimens have become a hard currency among international collectors.

Organized by the Shanghai Diamond Exchange, the “Diamond Pavilion” brings together diamond wholesalers from around the globe—including Zhuoming, Segil, Qingtian Diamonds, and Huabi Diamonds—offering a wide range of diamonds with perfect cuts and complete specifications, providing an ideal purchasing platform for both industry insiders and external buyers.

The luxurious gemstone lineup—featuring the International Colored Gemstone Association Pavilion (ICA), the Sri Lankan Pavilion, the Israeli Pavilion, the Australian Opal Pavilion, the Shuibei Colored Gemstone Pavilion, and brands such as Paul Wild Jewelry, GEMS TRADING, Yongtai Hua, Manny Star, and Jingxing Jewelry—will immerse you in the dazzling brilliance of colored gems. Among them are a 57-carat Paraíba tourmaline, 34.67-carat Ethiopian opal earrings, a 463-carat opal necklace, a 142.80-carat grossular garnet set, a 78.83-carat spessartite garnet, and a 126.68-carat tanzanite—all sure to captivate your eyes (Paul Wild, Booth No.: 2O19-2O22).

In addition to international jewelers, the domestic exhibitor “Jin Zhan Cai Bao Hui” (Booths 1M01–1M28), a newcomer to the colored gemstone industry, is making its debut at this jewelry show, bringing along numerous well-known colored gemstone brands. The participating brands include: Cheng Yu Jewelry, Nan Fei Gems, Jing Hua Amber, Yu Qi Jewelry, Xin Tong Tai Jewelry, Jing Yi Xuan Jewelry, Ai Rui Si Jewelry, Di Ou Nuo Jewelry, Dai Si Lin Jewelry, and Pu Li Jewelry. Each company will showcase its treasured pieces as well as its latest seasonal products. We can’t wait to see how “China Jewelry” performs on the international stage.

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4) Hong Kong and Taiwan each boast their own unique charm, and their design craftsmanship is highly acclaimed.

Design from Taiwan and craftsmanship from Hong Kong have consistently been the focal points of previous exhibitions. This time, the “Taiwan Pavilion,” composed of numerous Taiwanese enterprises, is once again making its debut in Shanghai, occupying over 160 booths. It will showcase Taiwan’s world-renowned jade and coral jewelry, seamlessly blended with exquisite designs, offering you an excellent opportunity to select the perfect gift as Mother’s Day approaches. Meanwhile, the Hong Kong Jewellery Manufacturers Association has also organized a delegation of 100 booths this time, wholeheartedly presenting Hong Kong’s superb craftsmanship and refined designs. With their distinct charms, these two exhibition groups enable you to experience the unique allure of jewelry from both sides of the Taiwan Strait and beyond—all without leaving Shanghai!

5) Jade carving masters demonstrate extraordinary craftsmanship; the Haipai carving technique is unparalleled.

The “Exhibition of Works by China’s Master Jade Carvers,” organized by the Shanghai Gem and Jewelry Association (Booths 2F01-2F10 & 2E01-22), received rave reviews after its debut last year. This year, we will invite even more of China’s top jade-carving masters to showcase their most representative works—pieces that vividly embody the distinctive characteristics of contemporary Haipai jade-carving techniques. We are confident that this year’s “Exhibition of Works by China’s Master Jade Carvers” will once again offer visitors a feast for the eyes.

6) Mineral gems—masterpieces of nature, brilliantly showcasing nature’s colorful treasures.

The “Mineral Gems and Fossil Exhibition Area” (2G01-2G10) has added a touch of “authenticity straight from nature” to the 2015 Shanghai International Jewelry & Gem Fair, injecting a fresh wave of simplicity and authenticity into China’s high-end collectibles market. This year’s “Mineral Gems and Fossil Exhibition Area” features exhibits spanning a wide variety of mineral gems and fossils, including natural gold, raw jadeite, aquamarine, emerald, scheelite, stibnite, and azurite, among others. These extraordinary and vividly colored mineral fossils bear witness to nature’s dramatic transformations over time and will take visitors on a colorful and magical journey through the wonders of the natural world.

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II. Exhibition Highlights—Premium Products Make Their Debut, Trendy Releases Showcase Brand Distinctiveness with Full Force

Chow Tai Fook: “Milan Expo Commemorative Medal” (1J01-12)

Chow Tai Fook has released the only officially authorized commemorative medals—“Hehe” and “Mengmeng”—for the 2015 Milan World Expo. Featuring “Hehe” and “Mengmeng” as the main motifs, the designs incorporate elements of wheat ears and fields. The medals are crafted using a combination of coarse and fine threads along with a glossy finish, enhancing their three-dimensional effect and aesthetic appeal. This rare, limited-edition gold commemorative medal further elevates its value as a treasured collector’s item and an exquisite gift for distinguished guests.

Lao Feng Xiang: “Good Jade Omen” and “Colorful Life” Series (1F01-12)

The “Hao Yu Zhao” gold-inlaid jade pieces by Lao Feng Xiang draw inspiration from the Shanghai city flower—the white magnolia, which is as pure and crystalline as jade. These pieces perfectly combine “gold,” the quintessential symbol of Chinese traditional culture, with “jade,” endowing each material with an even more gentle and radiant unique charm. Meanwhile, Lao Feng Xiang’s fashionable diamond jewelry collection, “Seven-Colored Life,” will also make its debut at the exhibition in Shanghai.

Zhaoyi Cuiwu: A Fusion of East and West—Emerald Jewelry Meets Filigree Inlay, Celebrating Imperial Craftsmanship (3P01-10)

Zhaoyi Cuiwu is committed to carefully selecting the finest jadeite raw materials and ingeniously blending them with cutting-edge Western design concepts, creating jade jewelry that exudes a strong sense of modernity and style—erasing once and for all the outdated image associated with jade. Building on this foundation, Zhaoyi Cuiwu is also dedicated to preserving and revitalizing the “filigree inlay” technique—a court craftsmanship known as one of the “Eight Wonders of Yanjing.” By promoting this national-level intangible cultural heritage project in the contemporary era, Zhaoyi Cuiwu aims to breathe new life and vitality into it, ensuring its enduring legacy.

Huachang Jewelry: “Intangible Cultural Heritage Techniques Convey Chinese Aesthetics Through Jewelry” (1E13-22)

Chinese culture is profound and extensive, and the art of gold-inlaid jade has been passed down through the ages. This time, Huachang Jewelry has launched a new “Living Colors and Fragrant Scents” collection that seamlessly blends the “gold-inlaid jade and inlaid silver technique” with modern design elements. Drawing inspiration from the shape of snuff bottles, this collection creatively combines the beauty of Eastern tradition with the essence of Western art, giving rise to a novel concept of perfume jewelry.

Jin Yi Gold and Silver Jewelry Store: “Promote Jewelry Culture, Create Jewelry Art” (1G01-12)

Shanghai Jin Yi proudly presents its signature masterpiece series, "Hundred Museums, Hundred Treasures," a stunning collection! "Hundred Museums, Hundred Treasures" meticulously recreates 100 "museum treasures"—the most iconic artifacts from museums across China—by hand-crafting 100 master-level gold artworks. The exhibition vividly showcases the exquisite craftsmanship, luxurious elegance, and profound depth of traditional Chinese goldsmithing and silversmithing techniques.

Kimberly: “A Rare Diamond, the Moon Goddess—Gleaming in the World’s Spotlight” (1N01-12)

This work makes its debut in Shanghai. The “Moonlight Goddess” luxury diamond necklace features a main diamond weighing 25.05 carats, graded D color (exceptionally white), with LC clarity (flawless), and cut as 3EX (perfect). It has reached the highest standard in diamond grading. Meanwhile, Kimberley is presenting its “Our Story” high jewelry collection, along with dozens of exquisite, collector-grade diamond masterpieces—offering you a visual feast of design and inspiration!

Xingguangda: “The trend of refined, luxury-lite living continues to drive strong product sales” (1H13-22)

The newly launched “Sweetheart” diamond jewelry collection by Xingguangda gently interprets the unique romantic charm of bow knots and macarons in warm rose gold, exuding an exquisite and stylish allure. The new “Yue•Crystal Brilliance” collection features colorful, eye-catching crystals paired with fashionable and romantic rose gold, radiating positive energy and vibrant hues.

Yu Cui Villa: “Peacock • II” and “Yi Xiang Piao Miao” Series (1I01-12)

The “Peacock•II” series continues to take the peacock—the “king of all birds”—as its central motif. Drawing on the peacock’s noble and elegant demeanor, this collection is dedicated to capturing the delicate emotional world of fashionable women. “Elegant Fragrance, Ethereal Aura” features high-quality Hetian jade carefully selected by master jade carvers. Inspired by the ten most celebrated flowers of China, the pieces employ top-tier openwork carving techniques, bringing wearers a serene and carefree lifestyle enriched with the refined artistry of Hetian jade.

Bao Yi keeps pace with the times—“South African Diamond Beauty” fully kicks off “Marketing Year” (1F13-22).

Bao Yi, together with “South African Fine Diamonds,” is launching a comprehensive “Marketing Year.” The three key highlights—“Government-authorized, the sole source from South Africa; carefully selected diamond sources, legendary South Africa; one diamond, three certificates, authoritative certification”—fundamentally verify the origin of the diamonds. Moreover, with the endorsement of the South African government, the South African Embassy in China, and the South African Consulate General in Shanghai, the project’s authority is further underscored.

Chow Tai Seng: 100-Facet Cut Diamonds, 2015 Exclusive Copyright Rabbit Skies Collection (1L01-12)

At this jewelry exhibition, a series of new products made their debut, including Zhou Dasheng’s unique 100-facet cut diamonds—exclusively available in the Chinese market—as well as the 2015 copyrighted “Rabbit Ski” collection and its latest designer series launched on the market. The 100-facet cut was introduced to China by Zhou Dasheng in 2013 from EXELCO, a company with generations of expertise in diamond cutting. This distinctive and highly sophisticated 100-facet diamond-cutting technique not only places extremely high demands on diamond quality but also boosts the diamond’s brilliance by 25% compared to ordinary diamonds, thanks to the world-class Belgian cutting craftsmanship. Based on market demand, Zhou Dasheng has launched the LOVE100 Parik Treasure Collection, the LOVE100 Wedding Collection, and other everyday LOVE100 collections—all of which will be showcased at this exhibition.

The Tuxi series is a new cartoon collection launched by Chow Tai Seng in 2015. After obtaining exclusive copyright licensing for Tuxi, Chow Tai Seng has, for the first time, transformed the wildly popular online character Tuxi into wearable jewelry. The Tuxi series on display this time includes five hard-gold pendants featuring Tuxi. This initial batch of Tuxi products has been enthusiastically embraced by consumers thanks to their playful and adorable design.

Diamond Bird: The Flame Rose Diamond Makes Its Debut—First Show for the High-End Custom Brand (1B01-12)

In addition to presenting its top-tier diamond “Flame Rose” for diamond enthusiasts, Diamond Bird will also unveil, for the first time, the mystery surrounding its high-end custom jewelry brand—a brand that made its debut in China at the end of 2014 and is now making its first appearance at a domestic jewelry show. Renowned for its 60-year brand history and exquisite goldsmithing craftsmanship, the brand has spent over half a century meticulously crafting jewelry accessories for European royal families and celebrities, reinterpreting contemporary trends through the lens of classical aesthetic principles. This Shanghai debut will also showcase the brand’s most prized creations from its 60-year history.

Xin De Yuan: The “Silver Life” Art Concept—Cultural Heritage Blending East and West (3O01-10, 3N01-10)

Xinde Yuan is the first to launch the brand concept “Silver Life,” positioning itself as a promoter of China’s silver-based lifestyle and cultural art. Through its products, it spreads a unique national charm imbued with the philosophy and civilization of happiness. The Silver Ripples Fragrance—Tea Utensils combine Confucian, Daoist, and Buddhist philosophies, drawing on thousands of years of cultural heritage from both East and West, and seamlessly blending simplicity with grandeur. This nationwide debut of the Silver Ripples Fragrance—Tea Utensils features only four exclusive sets, alongside hundreds of exquisite masterpieces that embody profound insights into the philosophy and essence of happiness—offering you a glimpse into the lifestyle of a new Eastern aristocracy and presenting a visual feast of design and inspiration!

Choc Brothers: Jewelry 3D Printer (1B33-38)

The Joke Brothers have consistently been at the forefront of the domestic 3D printing industry. Our existing R&D team has independently developed various types of photopolymer materials that meet world-class standards. At this Shanghai exhibition, we’re introducing several of China’s top-tier DLP 3D printers.

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III. Enjoy the New Museum—The three galleries on the second floor make their grand debut, offering an even larger and more exciting experience!

Building on the existing venues 1 and 2, this year’s exhibition has added a second-floor venue—Hall 3—offering a dazzling array of brand-new, eye-catching highlights. Well-known emerald brand Zhaoyi, the century-old craftsmanship legacy of the jewelry family brand “Yinpin Life,” the rising e-commerce star ZokaI, the design leader TTF, and the trendy accessories brand Yueguang—all will illuminate Hall 3 on the second floor.

At that time, you’ll have the chance to admire luxurious pearl jewelry from brands like Angel’s Tears and Jinli Pearl City; the Nanyang jade carving exhibition group, making its Shanghai debut, will showcase the exquisite craftsmanship of Nanyang’s traditional jade carvings; the amber exhibition group will present a wide array of amber products; numerous companies—including Shenzhen Color Gem City—will display colorful gemstones; a special area dedicated to original Chinese jewelry, created jointly by 20 outstanding independent jewelry designers from across China; an auction zone brimming with excitement and surprises; and a jewelry university exhibition zone organized by the Education Committee—all these highlights will come together in Hall 3, offering an unforgettable experience you simply can’t afford to miss.

4. Experience the On-Site Action—The exhibition’s ongoing events are packed with thrilling surprises, making your visit truly worthwhile!

1. Experience the latest trends at the new product launch.

To transform the Shanghai International Jewelry & Gem Fair into a globally renowned event that is “fashionable, international, professional, and commercially viable,” I will be setting up a stage for the debut of cutting-edge new products during the exhibition from May 6th to 10th. Top brands will showcase their latest collections, accompanied by stunning models delivering captivating performances—giving you an inside look at the very latest international jewelry design trends of 2015, allowing you to admire each brand’s newest flagship products, and fully immerse yourself in the hottest fashion trends. The beauty on display will be simply breathtaking!

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2. 20 professional lectures and forums attract industry attention.

During the exhibition, the organizer will invite industry experts to deliver a variety of specialized lectures and host exciting on-site activities, including:

2015 China Jewelry Industry E-commerce Development Trend Summit Forum,

2015 China Jewelry Specialty Industry Base Work Conference,

Amber Supply and Demand Symposium, International Jewelry Industry Alliance Exchange Meeting,

Pearl Innovation and Development Symposium,

Symposium on the Current Status and Development of China’s Agate Industry,

High-Level Forum on Economic Development of the Jewelry Industry and Corporate Culture Building

China Silver Industry Work Conference,

2015 Annual Meeting of the Professional Committee for Jewelry and Gemstone Identification and Appraisal of the China Jewelry & Accessories Association,

China Colored Gemstone Market Development Forum,

2015 Jewelry Education Industry-University Exchange Seminar,

“Dream Blue” Chang乐 Sapphire Design Symposium,

China-Foreign Jewelry and Ornament Designers Forum,

2015 Jewelry and Fashion Cross-Industry Exchange Conference,

China Pearl Culture Promotion Event,

Promotion of Chinese Jewelry and Ornament Design Culture,

Reliable Store Manager Training Courses, etc.

3. “Fixed-price” special sale—surprisingly affordable and great value!

This year’s exhibition features a “Fixed-Price Zone” located at Booths 3O21–3O30. Each item is clearly labeled with its product name and fixed price. Additionally, on-site gem experts are available to provide free consultations. When you buy jewelry here, there’s no haggling—no need to worry about hurting feelings. Whether you’re a novice or a seasoned collector, you can enjoy the thrill of shopping for jewelry with complete peace of mind. Moreover, DeMing Diamonds has specially prepared an exciting promotion for this exhibition called “Grab the Deal!”—the GIA-certified items on offer are unbelievably affordable, far more than you’d expect!

4. An exciting on-site auction experience

The “Auction Area” of the 2015 Shanghai International Jewelry & Gem Fair is located in Hall 3 on the second floor. This dedicated zone showcases auction items, and you can participate in the auctions right on site. While enjoying the visual feast of stunning jewelry, you’ll also get to experience the thrill and surprises of live auctions firsthand.

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V. Security Assurance: Inspection and Escort

Every area of the exhibition hall is equipped with surveillance cameras, and security personnel are strategically stationed and conduct regular patrols, effectively combining human vigilance with technological safeguards to ensure that no corner of the hall is left unattended and to guarantee the safety of the exhibits. To protect consumers’ interests, the organizer has designated the country’s most authoritative jewelry appraisal institution—the National Jewelry and Jade Quality Supervision and Inspection Center—to provide free appraisal and consultation services on-site.

The 2015 Shanghai International Jewelry & Gem Fair is the largest jewelry industry event in mainland China during the first half of this year. Here, you’ll get a glimpse of the latest international jewelry trends, admire some of the world’s rarest collector-grade jewels, stay up-to-date on cutting-edge domestic jewelry industry news, and find jewelry pieces that offer the best value for your money. Jewelers from around the globe are gathering in Shanghai—brilliant gems are making their grand debut! The 2015 Shanghai International Jewelry & Gem Fair looks forward to welcoming you!