Development Status of Private Steel Enterprises in 2016 and Outlook for the Next Stage
Release time:
2017-04-13
Source:
In 2016, guided by the central government’s macro-control policies, private steel enterprises earnestly implemented the spirit of “reducing overcapacity, destocking, deleveraging, lowering costs, and补短板,” subordinated themselves to the overall situation, sacrificed certain interests, stepped up their efforts, and worked hard to meet the targets for capacity reduction. In line with the requirements of supply-side structural reform, these enterprises intensified efforts to adjust their product mix, expanded product variety, improved product quality, reduced and halted investment in the steel industry, and actively explored and developed new industries to meet the demands of economic development. They also carried out in-depth benchmarking and potential-exploitation activities, comparing their performance against advanced industry standards, improving management practices, and reducing production costs and various expenses. By leveraging new tools and technologies such as big data and the internet, they innovated their business models and achieved a significant提升 in enterprise management levels.
Thanks to the hard work of private enterprises, the organizational leadership of governments at all levels, and the support and assistance from all sectors of society, private steel enterprises achieved relatively good results in 2016. Overall, for private steel enterprises across the country, the “capacity reduction” task has reached its expected targets; new progress has been made in tackling pollution and improving environmental protection standards; the business and production situation has remained stable and shown steady growth; production costs have continued to decline; and economic benefits have improved somewhat. A new phase has emerged in the transformation and upgrading of these enterprises.
It is particularly important to emphasize that the achievements of private steel enterprises, in addition to their own efforts, are largely attributable to the fundamental role played by the central government’s macroeconomic regulation and control policies, which have continuously improved the business environment. Specifically, these enterprises have benefited from new policies and measures—including the ongoing capacity reduction, the further release of various policy dividends, the strengthening of urban infrastructure construction, and the stable demand from the real estate and automotive manufacturing sectors. The combined effect of these factors has significantly alleviated the problem of oversupply, prompting positive changes in the steel market and demonstrating a characteristic of weak equilibrium. As a result, steel prices have remained stable while gradually rising, providing favorable conditions for improving enterprise profitability.
I. Implement the spirit of the central government’s macro-control policies and achieve the expected targets for capacity reduction.
In 2016, the nationwide reduction in crude steel capacity totaled 65 million tons, with private enterprises accounting for the major share. According to statistics from Hebei, Jiangsu, Shandong, and Henan—four major steel-producing provinces—crude steel capacity reductions reached 27.14 million tons, representing 41.7% of the national total. Among these four provinces, private enterprises reduced their crude steel capacity by 24.94 million tons, accounting for 38.36% of the national total and 91.9% of the total capacity reductions achieved by the four provinces combined. Hebei was the province with the largest reduction in capacity, cutting its crude steel output by 16.24 million tons in 2016, or 24.9% of the national total. Of this amount, private steel enterprises in Hebei reduced their crude steel capacity by 15.04 million tons, representing 92.6% of the province’s total reduction and 23.14% of the national total. Jiangsu reduced its capacity by 5.8 million tons, accounting for 8.9% of the national total. Of this figure, private enterprises in Jiangsu reduced their capacity by 4.8 million tons, representing 82.7% of the province’s total reduction and 7.4% of the national total. Shandong reduced its crude steel capacity by 2.7 million tons, while Henan reduced its capacity by 2.4 million tons; in both provinces, the entire reduction in capacity was contributed by private enterprises.
In the process of capacity reduction, private steel enterprises have adopted a variety of approaches and measures. Proactively cooperating with relevant national authorities, they have taken actions such as demolishing factory buildings, sealing off equipment, and shutting down enterprises. Taking Tangshan City as an example, the city has cumulatively reduced 38 blast furnaces, eliminating 18.73 million tons of ironmaking capacity; and has also cumulatively reduced 69 converters, eliminating 31.4 million tons of steelmaking capacity. In 2016 alone, the city reduced 15 blast furnaces, eliminating 7.86 million tons of ironmaking capacity, and reduced 12 converters, eliminating 7.83 million tons of steelmaking capacity.
In the process of capacity reduction, private steel enterprises have prioritized the overall situation over their own interests, made sacrifices for the greater good, overcome numerous difficulties, and focused on long-term development. A private enterprise in Hebei recently completed a production-process upgrade with an investment of over 200 million yuan—just at the point when it was poised to reap significant benefits. Yet, in order to meet the capacity-reduction targets, the company was compelled to seal off its equipment. Moreover, to ensure the successful implementation of the capacity-reduction task, some enterprises have even reduced their production capacities.
II. Overcoming the impact of external conditions, production and operations remain stable and show positive trends.
In 2016, the steel industry faced numerous difficulties in production and operations. External conditions were unstable, market changes occurred rapidly, price fluctuations were significant, and unpredictable factors in raw material supply increased, making it increasingly challenging to control production and operations. Faced with these various instabilities, private steel enterprises, in accordance with the central government’s call to stabilize growth, calmly responded to complex situations and achieved stable operation of their steel production and business activities.
In 2016, China’s national steel production reached 808 million tons, representing a year-on-year increase of 1.2%. Among this total, private enterprises produced 473 million tons of steel, up 2.9% from the previous year, accounting for 58.53% of the nation’s total steel output—a rise of 1.53 percentage points compared to 2015.
Among private steel enterprises, the crude steel output of key private enterprises reached 295 million tons, an increase of 2.8% year-on-year. The crude steel output of other private steel enterprises totaled 177 million tons, up 3.03% year-on-year.
III. Seize market opportunities and achieve restorative growth in economic benefits.
1. According to statistics from 145 private steel enterprises, in 2016 they achieved sales revenue of 1,493.3 billion yuan, an increase of 11% year-on-year. Their profits and taxes totaled 52.272 billion yuan, up 456% over the previous year. Net profits reached 40.1 billion yuan, compared with a loss of 4.4 billion yuan in the same period last year—a profit increase of 44.5 billion yuan. The profit per ton of steel was 94 yuan, whereas last year it was a loss of 22 yuan per ton; this year, the enterprise with the highest profit per ton exceeded 400 yuan. The sales revenue profitability ratio stood at 2.7%, compared with -0.33% last year, representing an increase of 3.03 percentage points year-on-year. Among the 145 private enterprises, 22 reported losses, a decrease of 36 compared to the previous year. Total losses amounted to 5.5 billion yuan, a reduction of 10.4 billion yuan from the previous year. The asset-liability ratio was 63%, down 6.6 percentage points from 69.6% in the same period last year, indicating an improvement in financial health.
2. According to statistics from key large and medium-sized steel enterprises nationwide, total profits reached 30.4 billion yuan. Among these, privately-owned steel enterprises achieved profits of 33.2 billion yuan, with the enterprise reporting the highest profit exceeding 5 billion yuan.
3. In 2016, private enterprises in Hebei Province achieved particularly outstanding business performance. Among the province’s 70 enterprises, 70 realized profits totaling 22.293 billion yuan, with a sales profit margin of 4.36% and a profit per ton of steel of 170 yuan. Five enterprises reported losses amounting to 820 million yuan.
Twenty private enterprises in Jiangsu Province achieved profits of 9.48 billion yuan, with a sales profit margin of 2.12% and a profit per ton of steel of 119 yuan. Only one enterprise reported a loss, amounting to 130 million yuan.
Fourteen private enterprises in Shandong Province achieved profits of 3.534 billion yuan, with a sales profit margin of 2.58% and a profit per ton of steel of 79 yuan. Two enterprises reported losses totaling 187 million yuan.
Private enterprises in Henan Province achieved profits of 408 million yuan, turning a loss into a profit. Their sales revenue profitability rate was 1.26%, and their profit per ton of steel was 18 yuan.
Eighteen private enterprises in Shanxi Province achieved profits of 1.156 billion yuan, with a sales revenue profit margin of 1.06% and a profit of 45 yuan per ton of steel.
Overall analysis shows that the improved economic performance of private enterprises represents a recovery-based increase, building on the relatively low profit levels seen in 2015. Compared with the average sales profit margin of around 6% in the manufacturing sector, there still remains a significant gap.
IV. Innovate the model and comprehensively enhance management levels.
In 2016, private steel enterprises, facing increasing external pressures, focused on strengthening management, innovating mechanisms, and reducing costs to vigorously promote transformation and upgrading. Through innovation, they further enhanced their corporate management capabilities.
The fundamental way forward for private steel enterprises lies in transformation and upgrading. A large number of private enterprises, exemplified by the Sha Steel Group, are not pursuing the path of expanding steel production capacity. Instead, they are shifting their investments toward new industries and business models, redefining their corporate development strategies, exploring diversified growth avenues, and transitioning from traditional steel production to a new industrial structure. At the same time, these enterprises are diligently addressing their own shortcomings, enhancing their environmental protection standards, diversifying their product offerings, and adjusting their product mix.
Leveraging big data, the internet, and other information technologies to enhance enterprise management levels. E-commerce has been widely adopted to optimize raw material procurement and expand the scope of product sales. A large number of enterprises, including Shanxi Liheng Iron & Steel, have placed great emphasis on internal management, using information technology as a key tool to comprehensively modernize their financial management, metrology management, and procurement and sales management. As a result, staffing has been reduced by one-third, efficiency has improved significantly, and per capita annual steel production has reached 1,200 tons.
Actively promoting corporate restructuring, steel enterprises represented by Jianlong Group have proposed establishing a Metallurgical Development Fund and have reported this plan to the National Development and Reform Commission, receiving support from relevant national authorities. Once the fund is established, it will further enhance industry concentration, integrate resources, and provide financial support to help the steel industry maintain appropriate production capacity.
Environmental protection levels have been significantly enhanced. First, environmental awareness has been further strengthened, with environmental protection regarded as the lifeline of corporate development—without it, there can be no enterprise. Second, companies have stepped up their financial investments in environmental protection; taking Delong Group as an example, in recent years it has invested 880 million yuan in environmental protection initiatives, greatly improving its hardware infrastructure and establishing itself as a benchmark enterprise in environmental protection. Third, companies have properly addressed the conflict between environmental governance and economic development, choosing to prioritize environmental protection over short-term economic gains whenever necessary.
Through enhanced management efforts, a large number of enterprises have emerged that are well-managed, highly efficient, low-cost, and environmentally friendly—for example, Zhongtian Steel, Shiheng Steel, and Puyang Steel. These companies demonstrate the promising development prospects of private enterprises.
V. Do a good job in 2017's work.
Since entering 2017, steel enterprises have been facing a new development environment. In line with the economic development goals and tasks set by the central authorities, the supply-and-demand situation for steel is expected to further improve, steel production will become more stable, and economic benefits are likely to show a moderate upward trend while remaining generally stable.
From the supply-side perspective, in 2017 the pace of capacity reduction in the steel industry will continue to accelerate, significantly alleviating the situation of overcapacity and improving industry layout and industrial structure. In particular, the elimination of "strip steel" will bring positive benefits by clarifying capacity-reduction efforts, purifying the steel market, boosting effective supply, and stabilizing enterprise profitability. Thanks to the accumulated reforms over the past several years, policy dividends will continue to be unleashed.
From the demand side, fixed-asset investment—including urban infrastructure development—will maintain moderate growth, and the real estate market will avoid sharp fluctuations. Steel exports, particularly those of construction steel, will see a slight decline, yet export volumes will remain at relatively high levels. Last year, domestic steel inventories showed a marked downward trend, with social inventory turnover days dropping to just 4.3 days. Driven by positive expectations for the future, all segments of the industrial chain began proactively replenishing their inventories starting in 2017. It is expected that this will trigger a new inventory cycle, bringing social inventories back to higher levels than last year.
The business performance of private steel enterprises in the first two months of this year has largely confirmed our expectations regarding the evolving situation. The All-China Federation of Metallurgical Industry Associations will further implement the guiding principles of the central authorities and earnestly carry out the requirements set forth by relevant ministries, including the National Development and Reform Commission and the Ministry of Industry and Information Technology. We will seize every opportunity, act in step with the trends, intensify efforts to further reduce overcapacity among private enterprises, strive to mitigate adverse factors, and explore pathways for stable development of private enterprises, aiming to achieve better results this year than last year.