2016 This year, the Chinese Institute of Certified Public Accountants will deeply implement a new business development strategy to help accounting firms become stronger, bigger, more refined, and more specialized.

First, we will intensify efforts to expand and innovate in new business areas. Deeply study the construction of a new system for an open economy and implement it. “ The Belt and Road ” The strategy addresses industry opportunities and requirements, guiding and assisting firms in enhancing their capacity to execute international business and develop overseas markets, and strengthening collaboration with... “ The Belt and Road ” The connections and cooperation among accounting professional organizations and industries along the Belt and Road. Focusing on industrial transformation and upgrading, public sector reform, state-owned enterprise reform, and government accounting reform, we will strengthen coordination with relevant departments, promote the implementation of policies related to government procurement of services, and actively leverage the industry’s role in undertaking government outsourced services. We will also intensify research on public sector auditing systems, policies for opening up the accounting market and market access regulations, and management accounting consulting services, providing guidance for accounting firms as they expand into both domestic and international markets. Furthermore, we will enhance communication and collaboration with authoritative media outlets, produce and promote industry promotional videos, and compile the “China Certified Public Accountant Industry Development Report.” 2015 ”, thereby promoting and enhancing the market’s awareness of the value of professional services provided by certified public accountants. Fully leverage industry-specific media such as websites and association publications to intensify the interpretation of national macro policies and industry-specific policies, provide guidance on developing new business opportunities, stay closely aligned with members’ needs, and better serve our members.

Second, guide and promote the construction of demonstration bases. Actively leverage the exploratory and driving role of accounting service demonstration bases in market development. Summarize the experiences gained from established accounting service demonstration bases and pilot projects, and provide guidance for setting up new accounting service demonstration bases. Continue organizing demonstration bases to systematically summarize and distill best practices that can be widely promoted and replicated. In conjunction with industry development trends and achievements in reform and innovation, conduct touring outreach activities across the industry, and strengthen guidance for small and medium-sized accounting firms to focus on excellence and specialization.

Third, we will intensify support for accounting firms to become stronger, bigger, more refined, and more specialized. Summarize the implementation status of the firm’s strategy for strengthening and expanding its business, and study ways to refine and improve policy measures and funding application procedures that support firms in becoming stronger and larger. Increase support for firm development, with a particular focus on enhancing assistance and guidance aimed at helping small and medium-sized firms become more specialized and refined. Implement these measures effectively. 2015 Annual “ One special, three high ” Conducting the review and evaluation of award applications and the disbursement of awards. Closely monitoring securities market reforms, guiding firms to enhance their capabilities in securities market services and risk control levels, studying and improving the professional liability insurance system and industry legal aid measures, and safeguarding the legitimate rights and interests of members.

Fourth, promote brand building for accounting firms. Focusing on enhancing firms’ risk management and quality control capabilities, we will promote the establishment and improvement of sound internal decision-making and management mechanisms within firms and provide guidance for the integrated development of large-scale firms. We will also strengthen our guidance on brand-building for firms and ensure that this work is carried out effectively. 2016 Conduct a comprehensive evaluation of accounting firms and release information on the top 100 firms. Strengthen the promotion and publicity of accounting firm brands, and actively advance the development of these firms. “ Go out. ”。