I. New Industry Trends: AI Customization Gains Momentum—Domestic brands launch “AI Jewelry Designer” services, allowing users to generate personalized ring designs simply by inputting their preferences (costs reduced by 40%).

Beware: Some small workshops are using AI-generated images to pass off fake products as genuine. We recommend requiring video inspection of goods before acceptance.

Sustainable certification trend: New regulations from the International Colored Gemstone Association (CIBJO)—starting in 2025, diamonds weighing 20 carats or more must display a carbon footprint label.

We recommend paying attention to earrings and necklaces marked with the “Recycled Gold” symbol—though they carry a premium of about 15%, the environmental premium is significant.

II. This Month’s Recommended Picks: Potential Product Categories:

✅ Madagascar pink sapphire (average price: 8,000 yuan per carat, up 12% year-on-year)

✅ Detachable multi-wear pendant (e.g., designed for dual use as a necklace or brooch)

Safety Tip: ❌ A large number of dyed imitations of “ice-grade red jasper” from Vietnam are flooding livestreaming platforms.

III. Consumer Rights Tips: Proof of Rights Protection—Save a screen recording of the “authenticity” commitment made during the livestream; this can serve as evidence in legal proceedings (as clarified by the 2025 Amendment to the E-commerce Law).

Maintenance Services: Brands such as Chow Tai Fook are launching a “Trade-In for New—No Brand Restrictions” promotion (a difference in labor costs will apply).

IV. Trend Forecast: The Qixi Festival is expected to become popular:

Double Stone Ring (the main stone + the secondary stone symbolize "twin love")

Technological Breakthrough: A Japanese laboratory has cultivated a 7-carat flawless purple spodumene (not yet in mass production).