As early as last year 11 In the month, numerous media outlets reported on Te Li. - As the projects within the Jimeng Jewelry Industry Park are gradually completed, the rentable property area and quality in the Shuibei area will significantly improve, leading to a multiple-fold increase in supply within the region. Although different property developers have varying positioning strategies for their renovated properties, the substantial increase in renovated space in the area will inevitably result in a homogenization of tenant demand, raising the risk of intensified competition among similar tenants. As a result, rental rates and occupancy levels may fall below expectations.

　　Through inquiries with personnel involved in attracting tenants to the new jewelry building properties, the reporter learned that the official asking prices for these new office spaces in the jewelry buildings are mostly... 150 Yuan / Approximately square meters per month. As for the podium of the jewelry building, which serves as a jewelry showroom and counter area, prices vary depending on the floor level and prime location, with most falling within... 230 Yuan / Square meter·month 450 Yuan / Approximately square meters per month, which is not significantly different from the prices at traditional jewelry trading centers.

　　Although many newly built jewelry office buildings in the Shuibei area are offering rental spaces at officially quoted prices, 150 Yuan / square meters per month; however, during the specific property-leasing process, some jewelry buildings still adopted a certain degree of rent reduction. During subsequent interviews, reporters learned that some jewelry companies did not move in based on the official quoted prices—instead, they... 100 Yuan / square meter / It’s not uncommon for offices to be rented on a monthly basis, and in some cases, the rental prices for individual jewelry companies are even lower than... 100 Yuan / Square meters per month.

　　“Right now, the leasing prospects for the new jewelry buildings aren’t particularly promising,” revealed a Shenzhen-based jewelry industry professional. “To attract jewelry companies to move in, some of the new jewelry buildings are offering rents at ‘rock-bottom’ prices to draw in well-known jewelry brands.”

　　“These are all strategies employed by jewelry building property owners to attract tenants and avoid vacancy. Against the backdrop of a relatively tight leasing market, lowering rental prices is one of the most direct and effective ways to boost tenant occupancy rates. In fact, some jewelry buildings may even offer a year of rent-free space to entice businesses to move in,” said industry insiders.

　　In a situation of oversupply, a price decline is inevitable. Industry insiders believe that in the future, prices for these properties could fall to... 100 Yuan / For spaces smaller than one square meter per month, there will also be some room for exhibition hall prices to come down gradually, bringing prices back to a more rational level. These jewelry mall properties may either directly reflect rental price reductions in the figures themselves or adopt indirect measures to lower rents.

　　Will the newly emerging jewelry buildings pose a certain challenge to the established jewelry trading centers? Industry insiders believe that these new jewelry buildings offer greater aggregation advantages, and in the future, Shenzhen’s Shuibei jewelry trading hub may shift its focus toward Telai. - The Jiemeng Industrial Park is relocating. As a result, the old jewelry trading center building will face greater market challenges, and its prices may be lowered.

　　From 2014 Since the beginning of the year, the jewelry industry has been in a period of adjustment. While property prices in the Jewelry Building continue to rise, the number of companies operating in the jewelry sector has not increased—in fact, some jewelry businesses have seen their operations shrink to varying degrees, and some even have been forced to close down altogether. As a result, it’s foreseeable that property prices in Shenzhen’s Shuibei area are unlikely to go up,” said an industry insider.

　　To avoid the vicious competition in property prices caused by an oversupply of commercial properties, industry experts suggest that the current tenant-selection strategy for new jewelry buildings should embrace diversification. In addition to attracting new jewelry brands, developers could also consider bringing in companies related to the industry—such as appraisal firms, guarantee companies, wedding planning agencies, and travel agencies—to prevent homogeneous competition. If a new jewelry building aims to position itself by promoting mid-to-high-end domestic brands, it should focus on attracting well-known Chinese jewelry enterprises. To highlight differentiated competition and avoid disorderly competition among similar businesses, developers might consider selecting smaller and medium-sized enterprises—especially innovative ones—as tenants. This approach could serve as a useful model for some newer jewelry buildings.